How did you come up with your categories? By referencing previous content analysis on the topic of women and sexuality in music videos, I was able to create the five categories and their descriptions. From my literary review I discovered that women in rock music videos are portrayed as "objects of desire."
How did you define each category? By referencing past research from the literary review.
How did you select the content you analyzed? The videos from the '80s were selected by asking friends and family what videos stood out the most in terms of women and sexuality in music videos. The videos from the '00s were chosen by personal experience and 10 years of watching MTV music videos.
What exactly did you do during the analysis (noted each time something occurred, etc.)? I took 30 seconds from each video to observe. I would stop and start the video when I saw something in my category list and put a tally mark on my notebook paper.
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